User experience – User interface – Information architecture – Wireframes – Prototyping
The goal of the project was to have a showcase website that effectively explains the advantages of owning a BasicCard, having the best possible conversion of leads.
I designed the user interface using the actual BasicCard graphics as inspiration in order to maintain a link between the physical card and the virtual one.
The site was then developed by a talented front-end dev named Carlo Peluso (didn’t you know him? go and have a look at his blog with his mind blowing projects!).
I was the only designer on the project so everything you see I created myself. I was involved in everything from designing flows and wireframes, all the way to creating final UI designs as well as designing the design system. All the copies have been made by the marketing team.
BasicCard is part of the BasicNet loyalty program. It is a free virtual shopping card designed to make shopping easier, faster and in addition it unlocks discounts and priority sales to the users.