Drink from the Box

Drink from the Box is a project born from the meeting of two friends whose aim is the search for quality and novelty. This is how we thought of combining the professionalism of a trusted bartender with the desire to enjoy a drink at home with friends, in an environment that is nothing more intimate than your sofa.

I was lucky to be part of this project without limits or restrictions in creativity and design. I designed the logo, communication and the entire virtual identity, including graphic materials useful for sponsoring our project.

The colors of the logo have been chosen to recall the colors of the most famous drinks in Italy, the Spritz and the Negroni. All the other elements describe, in a synthetic and clear way, the service that is offered to the customer: a box with all the ingredients, the tools and the recipes to recreate the cocktails of the most famous Italian barmen.

The challenge that I appreciated most was the creation of the graphic interface of the site: I identified with the non-expert cocktail user who must be guided, only through images, to choose the cocktail of his taste. The challenge was won and all customers were satisfied.

The colors of the logo have been chosen to recall the colors of the most famous drinks in Italy, the Spritz and the Negroni. All the other elements describe, in a synthetic and clear way, the service that is offered to the customer: a box with all the ingredients, the tools and the recipes to recreate the cocktails of the most famous Italian barmen.

The challenge that I appreciated most was the creation of the graphic interface of the site: I identified with the non-expert cocktail user who must be guided, only through images, to choose the cocktail of his taste. The challenge was won and all customers were satisfied.